Karmamyfriend
New member
About three years ago, I started seeing a lot of Instagram reels from women talking about how they had gone from burnout, stress, and the daily grind to financial freedom, more time with their families, travel, flexibility, and an inspiring community.
It was the same type of content over and over. Young women, often mothers, showing a life that looked easy and free. They talked about working one to three hours a day, having a completely new lifestyle, and that others could have the same.
I clicked into their profiles. The feeds were full of travel, luxury, big words about freedom, and screenshots of results. $10,000 days. Mentors earning the same. People in their network making a lot of money.
I tried to understand what they were actually selling, but it was hard to pin down.
So I followed a few of them. Partly out of curiosity, partly because I genuinely wondered if there was something there I could learn from.
It didn’t take long before I got messages in my DMs.
They asked about my life, my goals, my needs, and what I wanted. The conversation quickly shifted toward them having a solution. A system. A faster way to more freedom, more money, and more time, without having to build something big yourself.
It was framed as something you could do a little bit each day and still completely change your life.
And that hit me.
Because I was sitting there in my own life, feeling stress, bills, pressure, and a desire for more time and space. It landed emotionally. That’s exactly what they were speaking to. Not just ambition, but vulnerability. Being tired. Being overwhelmed. Wanting something different.
So I decided to find out what this actually was.
I was told they couldn’t explain everything upfront. If I wanted to understand the business, the partners, and the so-called high-ticket products, I had to buy access first.
I was promised insight into multiple partners and different opportunities. The idea of being able to choose products myself, something I could stand behind, made me think it might be worth exploring.
So I paid around $100 to get access.
Inside, I went through a course over several days.
The first part was about mindset, law of attraction, positivity, that whole package.
The second part was about me.
I was asked to fill out forms about my fears, my pain points, my goals, and how I would feel if I didn’t achieve them.
That’s where I paused.
I have experience with business and marketing, and I recognized what this was. It felt like handing over a complete map of what could be used to sell me further into the system.
So I didn’t submit it.
Then, toward the very end, it became clear what this was really about.
It wasn’t multiple partners. It wasn’t an open platform with different options.
It was Enagic. Kangen machines. Water machines.
The actual “choice” was whether to buy one machine or two.
The prices were extreme. Around $8,000 for one machine. Around $18,000–$20,000 for larger packages. And the key point was: you had to buy in yourself in order to become a seller.
I’m from Norway, and a Norwegian business newspaper, Dagens Næringsliv (DN), recently covered the same model. They describe how people are first brought in through courses, then guided into Enagic through information platforms, closed groups, and starter packages that can cost up to around $18,000.
I was also pulled into a community called “Become the Change.”
There were a lot of people in there. Every day, there were posts about new “business owners,” people buying in, people making sales, people ranking up. Constant cheering, applause, and celebration.
The atmosphere was that this was big. This was the path. This was something you had to grab before it was too late.
But for me, it started to feel more and more off.
I kept thinking: am I really supposed to go out and pitch people to buy a water machine for $8,000 or packages close to $20,000? Is this the path to financial freedom? And who is actually taking the risk here?
So I started researching on my own.
I found stories, criticism, people who regretted it, people who had spent significant amounts of money without getting it back.
DN also reported that in some Norwegian Telegram groups, people were encouraged to finance these purchases through personal loans or other forms of debt. In one group alone, they observed over a hundred new Norwegian buyers of the most expensive package during 2025.
They also referenced Enagic’s own U.S. data, showing that only a small percentage reach income levels that generate higher earnings.
That’s when my gut feeling became clear.
I stepped away.
Reading DN’s investigation was almost a relief. Finally, someone put words to what I had experienced. Finally, someone broke down how this actually works.
How the dream is sold first.
How the conversation moves into DMs and closed groups.
How themes like freedom, motherhood, burnout, and financial pressure are used in the marketing.
How it starts with a course, but can lead into a system where people are encouraged to buy in at a high cost and then sell to others.
DN also points to profiles many have seen in this space, including Rachell Jova and Digital Wealth Academy, as well as Norwegian profiles like Amalie Lund, Martine Fagerbakke Skeie, and Victoria Løvmo.
The article describes an ecosystem of courses, reselling, commissions, coaching, affiliate marketing, and the pathway into Enagic.
I’m not saying no one makes money. Some people clearly do. DN documents that as well.
But that’s also what makes this so effective as marketing.
You see the top.
You see the lifestyle.
You see the results.
You don’t see everyone who bought in, tried, spent time and money, and ended up with little or nothing.
That’s why I’m sharing this.
If you’re seeing these reels in your feed, if you’re getting messages from people asking about your life and your goals, if you’re being promised freedom, flexibility, and a faster way out of the grind — be careful.
Do your research.
Ask questions.
Understand what is actually being sold
Understand the cost
Understand who is taking the risk.
For me, this was enough to walk away. And after reading DN’s investigation, I feel even more certain it was the right decision.
Has anyone else here been contacted by DWA, Enagic, Kangen, or similar profiles in this space?
I think it’s time more people talk openly about it.
It was the same type of content over and over. Young women, often mothers, showing a life that looked easy and free. They talked about working one to three hours a day, having a completely new lifestyle, and that others could have the same.
I clicked into their profiles. The feeds were full of travel, luxury, big words about freedom, and screenshots of results. $10,000 days. Mentors earning the same. People in their network making a lot of money.
I tried to understand what they were actually selling, but it was hard to pin down.
So I followed a few of them. Partly out of curiosity, partly because I genuinely wondered if there was something there I could learn from.
It didn’t take long before I got messages in my DMs.
They asked about my life, my goals, my needs, and what I wanted. The conversation quickly shifted toward them having a solution. A system. A faster way to more freedom, more money, and more time, without having to build something big yourself.
It was framed as something you could do a little bit each day and still completely change your life.
And that hit me.
Because I was sitting there in my own life, feeling stress, bills, pressure, and a desire for more time and space. It landed emotionally. That’s exactly what they were speaking to. Not just ambition, but vulnerability. Being tired. Being overwhelmed. Wanting something different.
So I decided to find out what this actually was.
I was told they couldn’t explain everything upfront. If I wanted to understand the business, the partners, and the so-called high-ticket products, I had to buy access first.
I was promised insight into multiple partners and different opportunities. The idea of being able to choose products myself, something I could stand behind, made me think it might be worth exploring.
So I paid around $100 to get access.
Inside, I went through a course over several days.
The first part was about mindset, law of attraction, positivity, that whole package.
The second part was about me.
I was asked to fill out forms about my fears, my pain points, my goals, and how I would feel if I didn’t achieve them.
That’s where I paused.
I have experience with business and marketing, and I recognized what this was. It felt like handing over a complete map of what could be used to sell me further into the system.
So I didn’t submit it.
Then, toward the very end, it became clear what this was really about.
It wasn’t multiple partners. It wasn’t an open platform with different options.
It was Enagic. Kangen machines. Water machines.
The actual “choice” was whether to buy one machine or two.
The prices were extreme. Around $8,000 for one machine. Around $18,000–$20,000 for larger packages. And the key point was: you had to buy in yourself in order to become a seller.
I’m from Norway, and a Norwegian business newspaper, Dagens Næringsliv (DN), recently covered the same model. They describe how people are first brought in through courses, then guided into Enagic through information platforms, closed groups, and starter packages that can cost up to around $18,000.
I was also pulled into a community called “Become the Change.”
There were a lot of people in there. Every day, there were posts about new “business owners,” people buying in, people making sales, people ranking up. Constant cheering, applause, and celebration.
The atmosphere was that this was big. This was the path. This was something you had to grab before it was too late.
But for me, it started to feel more and more off.
I kept thinking: am I really supposed to go out and pitch people to buy a water machine for $8,000 or packages close to $20,000? Is this the path to financial freedom? And who is actually taking the risk here?
So I started researching on my own.
I found stories, criticism, people who regretted it, people who had spent significant amounts of money without getting it back.
DN also reported that in some Norwegian Telegram groups, people were encouraged to finance these purchases through personal loans or other forms of debt. In one group alone, they observed over a hundred new Norwegian buyers of the most expensive package during 2025.
They also referenced Enagic’s own U.S. data, showing that only a small percentage reach income levels that generate higher earnings.
That’s when my gut feeling became clear.
I stepped away.
Reading DN’s investigation was almost a relief. Finally, someone put words to what I had experienced. Finally, someone broke down how this actually works.
How the dream is sold first.
How the conversation moves into DMs and closed groups.
How themes like freedom, motherhood, burnout, and financial pressure are used in the marketing.
How it starts with a course, but can lead into a system where people are encouraged to buy in at a high cost and then sell to others.
DN also points to profiles many have seen in this space, including Rachell Jova and Digital Wealth Academy, as well as Norwegian profiles like Amalie Lund, Martine Fagerbakke Skeie, and Victoria Løvmo.
The article describes an ecosystem of courses, reselling, commissions, coaching, affiliate marketing, and the pathway into Enagic.
I’m not saying no one makes money. Some people clearly do. DN documents that as well.
But that’s also what makes this so effective as marketing.
You see the top.
You see the lifestyle.
You see the results.
You don’t see everyone who bought in, tried, spent time and money, and ended up with little or nothing.
That’s why I’m sharing this.
If you’re seeing these reels in your feed, if you’re getting messages from people asking about your life and your goals, if you’re being promised freedom, flexibility, and a faster way out of the grind — be careful.
Do your research.
Ask questions.
Understand what is actually being sold
Understand the cost
Understand who is taking the risk.
For me, this was enough to walk away. And after reading DN’s investigation, I feel even more certain it was the right decision.
Has anyone else here been contacted by DWA, Enagic, Kangen, or similar profiles in this space?
I think it’s time more people talk openly about it.